Although the company suggests users simply stop using Chrome as the most effective way to block FLoC - it's the only browser currently supporting this feature - those looking to continue using Chrome can install DuckDuckGo's extension that now comes with enhanced tracker blocking. However, privacy advocates like the Electronic Frontier Foundation and Google's own search-engine rival DuckDuckGo, remain unconvinced by this tracking method, which is currently being tested on Chrome users and could eventually make its way to the Web.ĭuckDuckGo has announced that its Chrome browser extension has been updated to block Google's new tracking technology.

Topics and FLEDGE are coming to Chrome whether you like it or not but at least DuckDuckGo has provided users of Google’s browser with a Chrome extension to block the company’s new tracking and ad targeting methods.In context: Google pitched its Federated Learning of Cohorts (FLoC) tracking technology as a more privacy-respecting alternative to third-party cookies, letting advertisers track user cohorts or groups with similar browsing histories instead of targeting individuals. Meanwhile, in Google Activity Controls you need to disable “Web & App Activity” as well as “Ad Personalization” in Google Ad Settings. You will then need to sign out of Chrome, turn off Chrome sign-in and choose not to sync your history data with Chrome. From here in the “Privacy and security” tab navigate to “Privacy Sandbox” and disable the Privacy Sandbox trial. To do so, click on Chrome’s three dots menu and head to Settings. > This Google Chrome challenger could be the best browser for private surfing (opens in new tab)Īlternatively, you can also change your Chrome and Google settings to opt out of Topics and Fledge at least for now. > Your Android phone is about to get a serious security update (opens in new tab) Google claps back at Brave, DuckDuckGo over latest privacy debate (opens in new tab)

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